City Co-Living is aiming to revolutionise the UK rental market, and take renting into the 21st century. It is a way of living that places the emphasis on the experience a tenant has and encourages socialisation amongst everyone that lives and works in the building. With a target market of affluent students and young professionals, with offerings of state-of-the-art gym facilities and cinema rooms included in their rental package. Being a disrupter in the industry and having the premise of social media sharing being a key pillar of the marketing of the business, the brand was built around the idea of big bold headers, an eye-catching colour palette, a pinch of cheekiness and a heavy use of real, lifestyle, tenant produced imagery in order to help showcase a real community.