This self-initiated project, "3pm," resulted in a limited-edition, hand-stitched zine celebrating football culture ahead of the 2018 World Cup in Russia. Conceived as a collaborative effort with other designers, the zine—named after the quintessential Saturday afternoon kick-off time—offered a platform for diverse creative voices. Designers, illustrators, and writers were invited to contribute work based on their personal connections to the sport. With guidance from designers at Studio Dumbar, my contribution explored the intersection of football shirt pattern design and typography, alongside the timely and often contentious debate surrounding the reintroduction of safe standing in UK stadiums.