Modern Men is a well-established barber shop with a 20-year history deeply rooted in the local community. This rebranding project aims to revitalise the shop’s previous dated visuals and create a fresh and contemporary aesthetic while maintaining its core value of providing high-quality barbering services at exceptionally affordable prices. In order to deliver this new vision, various marketing materials were created (e.g. website, social media assets, flyers, signage and branded equipment).